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Residential solar marketing: insights for an evolving market

Residential solar marketing: insights for an evolving market

by bonnyreadmarketing | Energy, Marketing

Millions in public funds have been spent on understanding the elusive solar energy customer. Solar marketing is about to jump the chasm to mass market. Is your business and marketing plan ready for the quantum leap in changing customer behaviour?

6 free content marketing tools to check out

6 free content marketing tools to check out

by Ritap | Marketing

Just because your content marketing budget is tight doesn’t mean you can’t have a great campaign. Here are 6 free tools to help tell your company’s story.

Successfully selling tech innovations

Successfully selling tech innovations

by bonnyreadmarketing | Marketing

Applying some social science to your content marketing can help improve adoption of new technology. Here’s what you need to know to fine tune your content marketing plan and customer segmentation.

Colour me intrigued – How the right colours can make or break your marketing campaign

Colour me intrigued – How the right colours can make or break your marketing campaign

by Ritap | Marketing

Choosing the right colours for your logo or marketing campaign has a powerful psychological effect on your customers.

The best marketing strategy for Canadian energy advisors

The best marketing strategy for Canadian energy advisors

by bonnyreadmarketing | Energy, Marketing, Social Media

After digging into the consumer research, here’s what messaging home energy advisors should embrace in their marketing and what to avoid in order to generate more leads.

Seamless UX Writing: 4 tips for the unsung heroes of tech

Seamless UX Writing: 4 tips for the unsung heroes of tech

by bonnyreadmarketing | UI/UX Writing

UX writing is harder than you think. For an ideal customer experience, check out these four tips.

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